HCUS

Arcana · Search Intelligence

Starmole digs through
your Search Console.

Under every page, hundreds of queries. Some are near the surface, others sleep on page 2, others slide away without a sound. Starmole senses them one by one, says where you lose visibility and where to gain it, then tells you what to dig first. And it measures what comes back up.

  • Lodes queries at the gates of page 1
  • Dull crystals a CTR below the norm
  • Landslides visibility drops
  • Untapped veins demand with no page
  • Sprouts pages on the rise, to consolidate
Starmole, a 1930s cartoon mole with aviator goggles and a purple star-shaped nose, examines the ground through a magnifying glass.
Starmole“Below the surface, everything touches. Put your nose in the soil.”

01 / Demonstration

Below the surface, the dig.

A sample site, fictitious data. Pick a terrain, then follow Starmole in six steps. Every crystal is a query: it can be hovered and clicked.

02 / The ground section

Your visibility
reads in depth.

Starmole draws your site as a ground section. Every sign matches a fact measured in Search Console, and every finding points to the data rows that justify it.

The light layer
Google’s page 1. Further down, almost nobody sees you.
A crystal
A query. Its depth is its position, its size its impressions, its shine its CTR.
A tunnel
A page of the site, connected to the queries it captures.
A lode
Queries between positions 8 and 20, within reach of page 1.
A dull crystal
A CTR below the site benchmark at a comparable position.
A landslide
A drop in clicks, broken down into impression, CTR and position effects.
An untapped vein
Demand with no suitable page, or several pages competing for it.
A sprout
A page on the rise: what goes up gets consolidated.
A wagon
A prioritised opportunity, with its broken-down score.
The molehill
A published action, tracked before and after until its result.

03 / The climb

From page 2
to the surface.

  1. In position 18, nobody sees you. The query has demand, 2,400 impressions a month, but on page 2 it brings in almost no clicks.
  2. Starmole digs a tunnel. The brief: enrich the page, rewrite the title, add three internal links from the pages that already rank.
  3. The surface, then the measurement. Publication, starting situation frozen, 28 days of observation: the query surfaces on page 1. A change is observed; the example is fictitious.

04 / Starmole at work

Explore, unearth,
bring back.

  1. Starmole, magnifying glass in hand in a dark tunnel, discovers a buried purple star.
    1. ExploreIt goes through Search Console, query by query.
  2. Starmole unfolds a map of the terrain marked with a star.
    2. MapIt connects each page to the queries it captures.
  3. Starmole points at stars shining on the tunnel ceiling.
    3. UnearthIt points out the lodes, the landslides, the empty veins.
  4. Starmole pokes its head out of a hole, on the lookout.
    4. Follow the trailIt doesn’t let go of an action before its result.
  5. Starmole, delighted, holds up a glowing purple crystal.
    5. Bring backIt brings the find up, with its evidence.

05 / What you get

From data
to measured action.

Starmole is neither another dashboard nor a global keyword database. It organises SEO work: every recommendation traces back to the data that justifies it, every action is followed through to its result.

Who is it for? SEO and acquisition leads, editorial and e-commerce teams, marketing departments that run one or several sites and want to know what to do first. A pilot site connected to Search Console, then the whole portfolio.

Starmole, delighted, eyes closed with pleasure.

Entrust your Search Console
to Starmole.

Read access to Search Console is enough to start. We come back with the map of your terrain, your first five argued opportunities and their briefs.

Starmole owes its nose to Condylura cristata, the star-nosed mole of North America: twenty-two tentacles, about 25,000 touch receptors, prey identified and swallowed in an eighth of a second. It sees almost nothing; it feels everything.