APPLIED RESEARCHDATAAIENGINEERING
We reveal
what matters.
Data, AI and difficult questions become evidence, decisions and useful systems.
Our benchmark in the beauty marketFOCUS / SCROLLS↗
- Diagnostic — Data & AI diagnostic
- Works — From diagnostic to system in service
- Scrolls — Market / Social Commerce Intelligence
- Stolas — Product & Portfolio Intelligence
- Lore — Contextual Content at Scale
- Strings — Agents & Automation
- Northstar — Business Performance Intelligence
02 / PROOF OF EXPERIENCE
Hocus is new.
The experience is already there.
A new structure, grounded in applied Data, analytics, machine learning and decision systems.
20+ years turning data & machine learning into business decisions.
Baptiste Pigaux
LinkedIn ↗Baptiste Pigaux turns complex data into decisions that move businesses forward.
- 20+years turning data & machine learning into business decisions
- 30+clients supported across previous roles
- Data & AIscalable Data and ML systems operated at scale
The founder’s field experience, before Hocus.
03 / HOCUS portfolio
Systems for
what matters.
Three ways to work with HOCUS.
Depending on what your problem needs: a system to build, a proven solution, or ready-to-use software.
The path of a system
- 1WorksA specific problemis built to measure.
- 2AtelierWhat repeatsbecomes a proven solution.
- 3ArcanaWhat becomes autonomousbecomes software.
01 / WorksBespoke
Buildthe specific system.
Bespoke Data & AI systems: a complex business problem becomes an operational system, from diagnostic to operations.
For you ifyour problem has no off-the-shelf solution.
Start here
See Works ↗Six lines of expertise and one circle line
- 1Steering & measurementIndicators, benchmarks, impact and causal measurement: knowing what worked, and why.
- 2Data & single customer viewCollection, reconciliation and master data: one customer, one product, one contract, recorded once.
- 3Scoring & predictionChurn, value, propensity, repurchase timing, lead heat: scores recomputed and explained.
- 4Activation & automationScores go where action happens: CRM, e-mailing, SMS, social networks, team tools.
- 5Recommendation & affinitiesNext best product, complements and substitutes, even without purchase history.
- 6Generative AI & contentCards, summaries and content generated from verified facts, kept up to date and served by API.
- CGovernance & architectureThe circle line: quality, rights, security, AI Act, monitoring, costs and sovereignty. It serves every line.
- 1
02 / AtelierProven solutions
Reusewhat is proven.
Systems already built and running in production, adapted to each client’s business and data.
For you ifyour need is known and must fit your data.
Four solutions
- ScrollsMarket and social commerce intelligence↗
- StolasProduct catalogue and portfolio↗
- LoreContextual content at scale↗
- StringsAgents and automation↗
03 / ArcanaAutonomous software
Usethe autonomous software.
HOCUS technologies that became products in their own right, usable without a bespoke project.
For you ifyou want a tool, not a project.
First software
- ConstellationsFind your true peers, beyond a category.
- AtlasPlace performance, gaps and movements in a readable space.
- TrajectoriesSee the paths that led the best to where they are.
04 / Evidence from the field
Real systems.
Real evidence.
Three field cases, readable at a glance: the problem, the method, the proof.
-
AtelierScrolls · Market intelligence
From studyto machine.
A TikTok Shop Beauty benchmark that became a reproducible analysis system, not a one-off deliverable.
What the ranking hides · Top 200 Beauty France
Observed panel. Descriptive findings, not universal laws. - observations
- 95 955
- shops
- 29 728
- countries
- 6
The method
- Collect
- Model the entities
- Re-read on demand
Same machine for the next question: pricing, portfolio, market entry.
See the full case ↗ -
Start hereData & AI Diagnostic
Before AI,look at the terrain.
Many AI ideas, few trajectories. The diagnostic makes the prerequisites visible before any technology is chosen.
Seven axes, scored before any recommendation
- Quick win
- Structuring project
- No-go
Illustrative profile, not a client. All three outcomes are valid. - axes examined
- 7
- criteria per use case
- 4
- roadmap horizon
- 18 mo.
The method
- Read the terrain
- Score the use cases
- Order the roadmap
Value, data readiness, risk and adoption for each case; 90 days to prepare, 12 to 18 months to structure.
See the full case ↗ -
AtelierLore · Contextual content
A cardis a system.
A horse-racing catalogue: history, form, pedigree. Every horse gets a card written from verified facts.
91 515 cards in production · 1 dot = 100 cards
Expert-validated on sampled review98%
Production data, aggregated and anonymized. Content generation only, not total operating cost. - cards cached
- 91 515
- validated on samples
- 98%
- pivot table for API, reco and content
- 1
The method
- SQL facts
- Bounded narrative
- Cached API
The model doesn't calculate, it verbalizes. The same engine becomes Customer-360 or Company-360 elsewhere.
See the full case ↗
05 / BUILT ON HOCUS TECHNOLOGY
Proprietary engines & agents.
Multiplying the work.
Hocus has built a small team of specialised engines and agents. Each handles a distinct kind of work; together they extend the team across Works, Atelier and Arcana.
| ROLE | ENGINE | CONTRIBUTION |
|---|---|---|
| Acquire | Gremlin | Signals, sources and market inputs. |
| Understand / Decide | Decision engines | Business reasoning, including Stolas and future engines. |
| Think / Structure / Tell | Inat | Knowledge, structure and explainable outputs. |
| Create / Transform Media | Yokai | Media transformation and visual production. |
| Transform Language | Doppel | Language operations across contexts. |
| Orchestrate | Cortex | The transversal layer coordinating the system. |
06 / ARCANA — AUTONOMOUS SOFTWARE
Standalone software.
With a point of view.
Arcana only holds systems that became real, usable Hocus software — not every engine qualifies. Northstar is the first public Arcana today.
Identify companies that really resemble you, beyond a category or a single quartile.
Place performance, gaps and movements in a legible competitive space.
See the sequences that led the best performers to their current position.
Benchmarks, cohorts and API are live. Every reading stays tied to its scope, its period and its limits.
07 / FIELD NOTES
Show the work.
Not the claims.
Research, experiments, benchmarks, technical investigations, case studies and findings from Hocus projects.
Read what matters ↗- 01Researchquestions worth testing
- 02Experimentsmethods under pressure
- 03Evidenceoutputs others can inspect
- 04Findingswhat changed the decision
08 / START WITH THE DIFFICULT
Let’s make
complexity useful.
Business context first. Data and AI where they make the system better.
Build what matters with us ↗